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Currently Browsing: Results for Tag "marketing"

"Notorious $5000 deals with YouTubers and streamers will fade. It's a matter of honesty"

"Notorious $5000 deals with YouTubers and streamers will fade. It's a matter of honesty" Video is the now well-established king of getting eyeballs on your game, and the oft-touted 'influencers' are the masters of this market.But as the audience for YouTubers and Twitch streamers grows, so do the needs of advertisers.

Bollywood superstar Shah Rukh Khan's 'Raees by Rail' derails as fan dies in stampede

Bollywood superstar Shah Rukh Khan's 'Raees by Rail' derails as fan dies in stampede Bollywood superstar Shah Rukh Khan undertook an overnight train journey from Mumbai to Delhi to promote his upcoming film Raees that hits theaters tomorrow.It is said that the 'Raees By Rail' promotional activity was actually imitating a sequence from the film.

Has Capcom saved Resident Evil?

Has Capcom saved Resident Evil? In 2014, Sega released Alien: Isolation, while just a few weeks later Bethesda launched The Evil Within (which was from the original creator of Resident Evil).It still feels distinctly like a Resident Evil game, but the developer has made a number of major changes, particularly in terms of the perspective.

Working with influencers: “The internet can smell disingenuity a mile off"

Working with influencers: “The internet can smell disingenuity a mile off" The conversation evolved into an internship for Flammy, where he helped design some of the game's under-the-hood features.That working with those highly-coveted influencers can yield far more interesting opportunities than just video and social media coverage.

The art of the surprise post-Christmas indie launch

The art of the surprise post-Christmas indie launch biz recently how he prepared for the launch of Tattletail, a horror game inspired by the creepy 1990s electronic toy fad Furby.Beyond just having a game set at Christmas launch around Christmas, Esposito said the release window made sense given the game's inspiration.

Ubisoft: “Viewing habits change, marketing should too”

Ubisoft: “Viewing habits change, marketing should too” Ubisoft has taken an interesting approach with Ghost Recon: Wildlands.The publisher's UK marketing team has commissioned a feature-length documentary that explores the real-world struggles depicted in the upcoming open-world shooter.

ELLE's new video challenging gender stereotypes is going viral for all the right reasons

ELLE's new video challenging gender stereotypes is going viral for all the right reasons While the country's popular arts and entertainment tend to reinforce gender stereotypes, some socially-conscious advertising of late has managed to break the clutter.Indian women have been conditioned to cover up their bodies because they are perennially subjected to the prying eyes of men.

Steam's Discovery 2.0 has seen 46% more games showcased on the homepage

Steam's Discovery 2.0 has seen 46% more games showcased on the homepage As revealed on its developer forum and re-published by Gamasutra, the business says that its Discovery 2.0 update has had a profound impact on the number of games seen and bought.

Roundtable: E3 for Everyone?

Roundtable: E3 for Everyone? The ESA's move to open E3 to the public makes perfect sense for a number reasons.That led to the reviled E3 2007 in Santa Monica, which led to a return to the LACC and an even-more-reviled E3 2008.

Burger King brings romance to Valentine's Day with two-holed soda cup

Burger King brings romance to Valentine's Day with two-holed soda cup Fear not, carbonation-loving lovers: Burger King has introduced the Valentine's Cup.The lid of this seduction machine features not one, but two straw-holes (is there a more scientific term?

PS4, Overwatch absolutely dominated games media coverage in 2016

PS4, Overwatch absolutely dominated games media coverage in 2016 Battlefield 1 was covered in 40% more articles than rival Call of Duty: Infinite Warfare, which secured about 12% less coverage than last year's CoD.In addition, Pokemon's short lead in meant that it wasn't covered much before its June 2016 release.

There’s more than meets the eye at the 2017 SXSW House

There’s more than meets the eye at the 2017 SXSW  House We’re talking about the 2017 Mashable House at SXSW.This year, we dedicate the Mashable House to you: the superfans.

This social experiment takes a devastating look at academic pressure placed on students

This social experiment takes a devastating look at academic pressure placed on students In 2013 alone, 2,471 suicides in India were attributed to "failure in examination," according to the National Crime Records Bureau.It's a stark reminder of how teenagers and students are disproportionately affected by India's suicide crisis, but the academic pressure students face isn't just in school — it's at home, too.

What I learned from using Snap Spectacles as a marketer, tech geek and a dad

What I learned from using Snap Spectacles as a marketer, tech geek and a dad Sure, it’s wishful thinking, unless he’s wearing Snap’s new Spectacles.The Shadowhunters cast wore Spectacles to give fans a glimpse in the live tweeting session during the season 2 premiere.

How corporate giving can go beyond the blank check

How corporate giving can go beyond the blank check Industry expertise and company skill set makes a real difference for giving causes access to unique support that can move the needle.“We’re all hands on deck when it comes to corporate citizenship, and we stay on deck,” Jamie Mittelman, Senior Marketing Manager of Citizen AOL, says.

You can almost taste McDonald's newest burger in this 'Star Trek' movie

You can almost taste McDonald's newest burger in this 'Star Trek' movie Who needs to eat a burger IRL when you can just taste it virtually?McDonald's Japan has released a 4D "Star Trek" movie in promotion of its newest creation, the Yakki burger.

10 marketing books to read in 2017

10 marketing books to read in 2017 This is especially valuable in the marketing world, where the challenges facing chief marketing officers and other marketers are changing daily.If you’re ready to take your marketing game to the next level, here’s a rundown of 10 of the best new marketing books to dive into this year: Marcus Sheridan is a legend in the digital marketing world after he used content marketing to lift his failing pool company from the brink of bankruptcy to become one of the largest in the country.