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Currently Browsing: Results for Tag "marketing"

How to get the most out of a games convention

How to get the most out of a games convention Last month, we looked at the real cost of exhibiting at a game convention, which can be radically different depending on what you're willing to pay for.To ensure you're getting your money's worth, it's vital you stay alert to opportunity and work hard to engage the various audiences.

Digital retailer Chrono.gg secures $1m in funding

Digital retailer Chrono.gg secures $1m in funding gg has announced it has secured $1m in funidng that will help the firm grow its unusual retail offering.It also calls upon influencers with much of its marketing, partnering with the likes of John "TotalBiscuit" Bain to promote each of its deals.

The tricky art of marketing women's empowerment in the era of Trump

The tricky art of marketing women's empowerment in the era of Trump The day after Trump's inauguration, millions of defiant women flooded the streets, offering a staggering glimpse of their political and economic power.Landing in Trump's Twitter sights could tank a company's stock, even for just a day (see: Lockheed Martin).

These $110 'smart flip-flops' are incredibly dumb

These $110 'smart flip-flops' are incredibly dumb And just what magic has the Texas-based shoemaker brought to the lounging game, other than the questionable premise that someone should pay $110 for a pair of flip flops?According to Fast Company, Hari Mari founders Jeremy and Lila Stewart wanted a better way to gather data on customers who bought their products through third-party retailers like Huckberry.

This video about a transgender mother tugs at your heartstrings

This video about a transgender mother tugs at your heartstrings And elsewhere too.But this new ad film from P&G for its cough medication brand, Vicks, hits all the right notes and passes on an important message — motherhood transcends gender.

Why Warren Buffett is the new face of Coca-Cola in China

Why Warren Buffett is the new face of Coca-Cola in China The billionaire CEO of Berkshire Hathaway, who claims to be a huge Cherry Coke fan, agreed to let Coca-Cola use his likeness on its bottles to celebrate the drink's recent launch in China.His company, Berkshire Hathaway, is also Coca-Cola's largest shareholder, with 9.

Twitter invokes the allure of one of its biggest users for its billboard ads

Twitter invokes the allure of one of its biggest users for its billboard ads To promote the nature of real-time news on its platform, Twitter is turning to one of its more unfiltered, famous users — U.The social network is plastering his likeness on its billboard ads all over Tokyo's railway stations, accompanied by the hashtag #TrumpAdministration (トランプ政権) and a catchphrase: "There is a 'now' you don't know about.

Atlus dictates terms to Persona 5 streamers

Atlus dictates terms to Persona 5 streamers The company's long-awaited PlayStation RPG Persona 5 launched today to tremendous reviews and a warning to those who would reveal too much of the story-driven game online.Additionally, they insisted any such videos prominently featured the game's dungeon crawling and leisure time in Tokyo, not just cutscenes and animated sequences.

Sega has double standard for Puyo Puyo Tetris streaming

Sega has double standard for Puyo Puyo Tetris streaming The games industry continues to struggle with how to incorporate people streaming games into the business.The latest example comes from Sega, which has adopted different stances toward streaming its Puyo Puyo Tetris from region to region.

YouTube nixes monetization until channels hit 10,000 views

YouTube nixes monetization until channels hit 10,000 views A decade ago, YouTube was focused on bringing down the barriers to entry with its YouTube Partner Program, opening the doors for content creators to earn money from their efforts on the site.It seems YouTube is trying to build those barriers back up a bit, as today the company announced on its Creators Blog that it would no longer serve ads on channels with fewer than 10,000 total views across all their videos.

Google's new video to push Pixel phones is going viral

Google's new video to push Pixel phones is going viral Google's new video to promote the Pixel phone in India is quite popular with 15 million views across Facebook and YouTube.The film starring popular Indian writer-columnist Mrs.

Your emotions could be worth $$$ in the form of GIFs (seriously)

Your emotions could be worth $$$ in the form of GIFs (seriously) Here's mine:  That GIF might be summed up as saying "what the hell?If you're unfamiliar with Tenor, it's basically a database of GIFs that can be searched based on keywords.

Drake asked for a vape hookup after a 21-year-old slid into his DMs

Drake asked for a vape hookup after a 21-year-old slid into his DMs So it only makes sense that Drake vapes too.According to an amazing GQ profile of Instagram's "vape god" Austin Lawrence, Drake takes vaping pretty seriously.

G2A: "We're not a grey marketplace, people just don't understand our business"

G2A: "We're not a grey marketplace, people just don't understand our business" This is a place where people can buy and sell unactivated digital codes, 95% games and 5% other various software.That's pretty much the definition of 'grey market'.

Shopify enables devs to sell physical merchandise in-game

Shopify enables devs to sell physical merchandise in-game Shopify, a e-commerce specialist that helps companies create digital storefronts, has released a new tool that will help developers sell real-world goods through their video games.Venturebeat reports the firm's Custom Storefront dev kit enables games studios to create in-game stores that can be used to sell merchandise, such as T-shirts.

NSFW TV show launches toy box to distract kids during the many sex scenes

NSFW TV show launches toy box to distract kids during the many sex scenes If you've ever watched an episode of period drama Versailles, you'll know that they're not adverse to showing a bit of nudity.Or even quite a lot of nudity.

Nigel Barker breaks down the benefits of inclusive marketing in business

Nigel Barker breaks down the benefits of inclusive marketing in business There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was not received by the masses in the way they had hoped (looking at you, Pepsi).However, when executed correctly, inclusive marketing has the potential to make serious impacts for any business of any size.