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Currently Browsing: Results for Tag "marketing"

Government recruitment video is yeah, pretty cringeworthy

Government recruitment video is yeah, pretty cringeworthy Government advertisements usually fall into two different categories: They're either forgettable, or they're really, really bad.It's to promote its graduate program, but we can't help feel that some people might delete their applications after watching the video.

Four simple ways to get more influencers covering your game

Four simple ways to get more influencers covering your game Throughout her session, she offered advice on how developers can make their games more appealing to streamers and YouTubers, emphasising that this might be simpler than they think.First of all, it's crucial to make your game - and your studio - easily accessible.

This heartwarming video urges you to care for the lonely and 'forgotten'

This heartwarming video urges you to care for the lonely and 'forgotten' There are more than 4 million Alzheimer's patients in India.And a lot of them, like the woman in this video, are neglected by their own families.

The hat for Elon Musk's 'Boring Company' is predictably boring

The hat for Elon Musk's 'Boring Company' is predictably boring As we've said time and time again, Elon Musk is serious about boring.The CEO of Tesla and SpaceX (who, since recently, also has "Tunnels" listed in his Twitter description) has posted a photo of a hat with a sign "The Boring Company.

Play-Doh moves one step closer to total world domination

Play-Doh moves one step closer to total world domination Remember Play-Doh, the playful putty that, as a child, you either ate or ground into the carpet while squishing it into various shapes?)  Well, Play-Doh's not just for fun anymore.

When her father refused to, this company's CEO walked a woman down the aisle to marry her bride

When her father refused to, this company's CEO walked a woman down the aisle to marry her bride This video posted by HSBC Bank in Taiwan tells the story of one of its employees, Jennifer.In an interview segment in the video, she reveals that her parents don't acknowledge her relationship with her partner, and refused to attend their wedding.

How to stalk your competitors' negative reviews for new customers

How to stalk your competitors' negative reviews for new customers Stalking your competitors' reviews can be an extremely effective technique for getting new customers.So, how can you leverage your competitors' negative reviews to generate leads?

Soylent releases female chatbot to help its mostly male customers eat

Soylent releases female chatbot to help its mostly male customers eat Meal-replacement company Soylent's target demographic is male, 18 to 34 years old, and apparently needs the help of a woman-themed chatbot to figure out how to eat.The Los Angeles-based company specializing in bottled meals for the tech set today announced a sweeping new ad campaign centered on an artificially intelligent "spokesbot" named Trish.

A song of ice and fail: Why HBO's 'Game of Thrones' stunt was the worst

A song of ice and fail: Why HBO's 'Game of Thrones' stunt was the worst What is the most damaging negative perception around HBO's hit Game of Thrones (which, to be clear, I love) if you want people to keep watching it?A livestream of ice and fire!

Starbucks' new spring cups look kinda like Twitter trolls

Starbucks' new spring cups look kinda like Twitter trolls The pastel-hued cups will be available starting March 16 and are noticeably different from any other limited edition cup Starbucks has ever done.In lieu of the well-known Starbucks logo, Starbucks is encouraging their customers to draw in their own spring designs.

One perfume wants to be the next weapon against cybersecurity attacks

One perfume wants to be the next weapon against cybersecurity attacks The company is partnered with Scarlett London, a well-known fashion and lifestyle blogger based in the U.Together, they have created a dialogue around the importance of cybersecurity and just how devastating a cyberattack can be for those who are not properly protected.

'Alien: Covenant' faux advert shows you the birth of the robot apocalypse

'Alien: Covenant' faux advert shows you the birth of the robot apocalypse The next installment of the Alien franchise, Alien: Covenant, just added another cool piece of backstory to the film series, this time focusing on Walter, the humanoid robot played by Michael Fassbender, with a little help from AMD, the processor company.In a short clip posted on YouTube, we see the "birth" of Walter as his parts are assembled (a la Westworld's opener) and his processor chips are implanted.

"Mobile PR doesn't follow the same path as traditional gaming"

"Mobile PR doesn't follow the same path as traditional gaming" However, while this well-established strategy continues to work in the realms of console and PC games, Premier's director of games Gareth Williams says handling PR for mobile games is "a completely different world".Planning a traditional games campaign often won't work.

Slovenia is honoring its beloved Melania Trump with her own wine

Slovenia is honoring its beloved Melania Trump with her own wine While Americans are whining about the first lady's controversial magazine covers and museum visits, Slovenians are busy naming a wine after her.Yes, it's true — following a tourism boost, producers near Melania Trump's hometown of Sevnica, Slovenia are honoring the first lady with an exclusive "First Lady" line of goodies, including salami, chocolates, beauty creams and a prestigious red wine.

Google Home is now playing unprompted ads for 'Beauty and the Beast'

Google Home is now playing unprompted ads for 'Beauty and the Beast' It's a tale as old as time: You ask your $129 voice-controlled, in-home digital assistant about your day and it answers with an ad for Disney's Beauty and the Beast remake.Well, maybe if you're the manufacturer of Google Home and your happily-ever-after consists of anthropomorphized dollar signs.

Stunt SUV pulls a 'Transformer' and gets around gridlock

Stunt SUV pulls a 'Transformer' and gets around gridlock It looks like a standard Jeep Cherokee Wagon SUV, but when it gets stuck in traffic, the car body can lift up, the wheel base widens and then the car can drive right over other bumper-to-bumper- cars.It's really a shame that this cool, smart idea is is just a very well-executed marketing  stunt.

How to get the most out of a games convention

How to get the most out of a games convention Last month, we looked at the real cost of exhibiting at a game convention, which can be radically different depending on what you're willing to pay for.To ensure you're getting your money's worth, it's vital you stay alert to opportunity and work hard to engage the various audiences.

Digital retailer Chrono.gg secures $1m in funding

Digital retailer Chrono.gg secures $1m in funding gg has announced it has secured $1m in funidng that will help the firm grow its unusual retail offering.It also calls upon influencers with much of its marketing, partnering with the likes of John "TotalBiscuit" Bain to promote each of its deals.