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Currently Browsing: Results for Tag "marketing"

Twitter invokes the allure of one of its biggest users for its billboard ads

Twitter invokes the allure of one of its biggest users for its billboard ads To promote the nature of real-time news on its platform, Twitter is turning to one of its more unfiltered, famous users — U.The social network is plastering his likeness on its billboard ads all over Tokyo's railway stations, accompanied by the hashtag #TrumpAdministration (トランプ政権) and a catchphrase: "There is a 'now' you don't know about.

Atlus dictates terms to Persona 5 streamers

Atlus dictates terms to Persona 5 streamers The company's long-awaited PlayStation RPG Persona 5 launched today to tremendous reviews and a warning to those who would reveal too much of the story-driven game online.Additionally, they insisted any such videos prominently featured the game's dungeon crawling and leisure time in Tokyo, not just cutscenes and animated sequences.

Sega has double standard for Puyo Puyo Tetris streaming

Sega has double standard for Puyo Puyo Tetris streaming The games industry continues to struggle with how to incorporate people streaming games into the business.The latest example comes from Sega, which has adopted different stances toward streaming its Puyo Puyo Tetris from region to region.

YouTube nixes monetization until channels hit 10,000 views

YouTube nixes monetization until channels hit 10,000 views A decade ago, YouTube was focused on bringing down the barriers to entry with its YouTube Partner Program, opening the doors for content creators to earn money from their efforts on the site.It seems YouTube is trying to build those barriers back up a bit, as today the company announced on its Creators Blog that it would no longer serve ads on channels with fewer than 10,000 total views across all their videos.

Google's new video to push Pixel phones is going viral

Google's new video to push Pixel phones is going viral Google's new video to promote the Pixel phone in India is quite popular with 15 million views across Facebook and YouTube.The film starring popular Indian writer-columnist Mrs.

Your emotions could be worth $$$ in the form of GIFs (seriously)

Your emotions could be worth $$$ in the form of GIFs (seriously) Here's mine:  That GIF might be summed up as saying "what the hell?If you're unfamiliar with Tenor, it's basically a database of GIFs that can be searched based on keywords.

Drake asked for a vape hookup after a 21-year-old slid into his DMs

Drake asked for a vape hookup after a 21-year-old slid into his DMs So it only makes sense that Drake vapes too.According to an amazing GQ profile of Instagram's "vape god" Austin Lawrence, Drake takes vaping pretty seriously.

G2A: "We're not a grey marketplace, people just don't understand our business"

G2A: "We're not a grey marketplace, people just don't understand our business" This is a place where people can buy and sell unactivated digital codes, 95% games and 5% other various software.That's pretty much the definition of 'grey market'.

Shopify enables devs to sell physical merchandise in-game

Shopify enables devs to sell physical merchandise in-game Shopify, a e-commerce specialist that helps companies create digital storefronts, has released a new tool that will help developers sell real-world goods through their video games.Venturebeat reports the firm's Custom Storefront dev kit enables games studios to create in-game stores that can be used to sell merchandise, such as T-shirts.

NSFW TV show launches toy box to distract kids during the many sex scenes

NSFW TV show launches toy box to distract kids during the many sex scenes If you've ever watched an episode of period drama Versailles, you'll know that they're not adverse to showing a bit of nudity.Or even quite a lot of nudity.

Nigel Barker breaks down the benefits of inclusive marketing in business

Nigel Barker breaks down the benefits of inclusive marketing in business There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was not received by the masses in the way they had hoped (looking at you, Pepsi).However, when executed correctly, inclusive marketing has the potential to make serious impacts for any business of any size.

Young photography gear retailer uses social media to engage customers

Young photography gear retailer uses social media to engage customers Cutting edge photography gear retailer Photogear has recently opened its second physical store in Ponsonby - a wide, brightly-lit space designed to be a hub for photography enthusiasts.As a small business competing with more established companies, Photogear found a loyal customer base early on using Facebook as its primary marketing platform.

New school marketing for old school games

New school marketing for old school games In its six years of existence, Montreal-based Tribute Games has released five games, the most recent being this month's roguelike platformer Flinthook.But the accelerating number of releases made that approach unsustainable, so Steam changed the key module from "New Release" to "Popular New Releases," which Major said changed the way the studio launches games.

YouTubers struggling to make money from Call of Duty: WWII

YouTubers struggling to make money from Call of Duty: WWII This change appears to have significantly impacted the network of popular Call of Duty YouTubers.He said in a video: "Are games really look that good these days that they think it's a real war I am depicting?

“Call of Duty's negative social media sentiment has virtually evaporated” - Activision

“Call of Duty's negative social media sentiment has virtually evaporated” - Activision The reveal video for Call of Duty: WWII is the most liked trailer in the franchise's history, Activision claims.It's in contrast to last year's Call of Duty: Infinite Warfare, which was the most disliked gaming video ever on YouTube.

Advertising about to get a whole lot more targeted with new partnership

Advertising about to get a whole lot more targeted with new partnership Retail marketers using the Swirl platform can now access AccuWeather’s comprehensive data sets to tailor and trigger in-store mobile experiences based on a shopper’s local weather conditions.Utilising Bluetooth, WiFi and Visible Light Communications (VLC), Swirl’s marketing platform can deliver highly-relevant mobile content directly to a shopper’s smartphone based on their precise in-store location.