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Currently Browsing: Results for Tag "advertising"

Instagram bait: Why Starbucks put a unicorn meme on its menu

Instagram bait: Why Starbucks put a unicorn meme on its menu To anyone who hasn't spent time on certain corners of Instagram, Starbucks' latest creation and the viral hype surrounding it might be a bit confusing.It's not the sort of drink that one imagines ordering with words like "Venti" or sipping amidst light jazz.

Shea Moisture apologizes after Twitter slammed its ad: 'We really f-ed this one up'

Shea Moisture apologizes after Twitter slammed its ad: 'We really f-ed this one up' The hair care company Shea Moisture, founded in Harlem in 1991, apologized Monday after a flood of social media backlash over a video spot featuring white women.Please know that our intent was not, & would never be, to disrespect our community,” a candid statement posted to Shea Moisture's Facebook page read.

Heineken shows Pepsi the right way to make a politically charged ad

Heineken shows Pepsi the right way to make a politically charged ad The participants are said to be unaware of the purpose of the test, and they have no knowledge of their political differences, which include views on feminism, transgender rights, and climate change.A loudspeaker then instructs them to watch a video of the other person confessing their political beliefs to a camera.

Facebook accused of targeting 'insecure' children and young people, leaked report shows

Facebook accused of targeting 'insecure' children and young people, leaked report shows 4 million "high schoolers," "tertiary students," and "young Australians and New Zealanders … in the workforce," indicating "moments when young people need a confidence boost.The analysis done by an Australian researcher was intended to help marketers understand how people express themselves on Facebook," said the spokesperson.

Ads will target your emotions and there's nothing you can do about it

Ads will target your emotions and there's nothing you can do about it With everything about consumers now tracked online, it comes as little surprise that emotions have recently popped up as a quiet — and rather creepy — way for advertisers to target you.Over the weekend, The Australian revealed that Facebook's ad targeting tools may be able to prey on teen insecurities.

Facebook is so, so close to 2 billion users

Facebook is so, so close to 2 billion users 94 billion people (so close to the coveted 2 billion and still approaching the 3.From January to March, Facebook pulled in $8 billion in revenue, a 49 percent increase from the year prior.

Snapchat makes it way easier for brands to buy ads

Snapchat makes it way easier for brands to buy ads Prepare to see more brands advertising on Snapchat.The launch of its long-awaited API (application programming interface) last fall let third-party partners sell ads on Snapchat's behalf for the first time, and an update in January gave brands even more control of the process.

Twitter will soon have ads like Snapchat, within Moments

Twitter will soon have ads like Snapchat, within Moments Looks like Snapchat has a new copycat: Twitter.The news app, which earlier this week announced a new slate of live video partnerships, will introduce a new form of advertising within Twitter that seems to be inspired by Snapchat.

Activists target ads at lawmakers who voted to sell your data for targeted ads

Activists target ads at lawmakers who voted to sell your data for targeted ads Members of Congress who voted to sell your web history for advertising are now seeing some personalized ads of their own.Online privacy activists have placed attack billboards in the districts of several lawmakers who pushed through a bill letting internet providers pawn off their customers' browsing data.

Kraft ad teaches moms how to swear in front of their 'monkey-flunking' kids

Kraft ad teaches moms how to swear in front of their 'monkey-flunking' kids Kraft is marking the holiday with a foul-mouthed new commercial in which real-life swearing expert Melissa Mohr offers up some creative, kid-friendly alternatives to curse words.The premise is rooted in market research that found that nearly three quarters of moms admit to having dropped the F-bomb in front of their kids.

Advertising about to get a whole lot more targeted with new partnership

Advertising about to get a whole lot more targeted with new partnership Retail marketers using the Swirl platform can now access AccuWeather’s comprehensive data sets to tailor and trigger in-store mobile experiences based on a shopper’s local weather conditions.Utilising Bluetooth, WiFi and Visible Light Communications (VLC), Swirl’s marketing platform can deliver highly-relevant mobile content directly to a shopper’s smartphone based on their precise in-store location.

People are not cool with Katy Perry's Australian ad

People are not cool with Katy Perry's Australian ad Don't mess with the koalas, Katy Perry.The pop star faced criticism for telling her pet dog Nugget "let's go chase some koalas" in an ad for Australian department store chain Myer.

Zenimax is Being Sued Over the Use of "The Wanderer" in Fallout 4 Ads

Zenimax is Being Sued Over the Use of "The Wanderer" in Fallout 4 Ads If you watched any television or internet videos in the months leading up to the launch of Fallout 4, you probably saw the ads for the game featuring the song "The Wanderer.First released in 1961 by Dion DiMucci, the song appeared in a number of trailers for the game.

New Spotify feature seems to miss the entire point of music

New Spotify feature seems to miss the entire point of music It's why Spotify is one of the greatest products of the App Age, and it's also why we have some issues with the service's new "Spotify for Brands" page.Scroll down a bit further, and: "Based on the playlists in your library, we're guessing you like to soundtrack your soufflés.

Ads that portray the stereotype of men being bad at housework will be banned

Ads that portray the stereotype of men being bad at housework will be banned Adverts that perpetuate gender stereotypes — including men failing to undertake simple household tasks — are to be banned under new regulations proposed by industry watchdog the Advertising Standards Agency (ASA).The new regulations put forth by the ASA will crack down on ads that portray activities as specific to one particular gender and ads that mock people for not conforming to gender stereotypes.

This new hologram could make Star Wars chess a reality

This new hologram could make Star Wars chess a reality The holographic chess match played between the droid R2-D2 and Chewbacca in Star Wars: A New Hope could become possible in the near future.Everyone on the team has always been fascinated by holograms, and Star Wars was one of their biggest inspirations.

A flood of (bad) advertising is coming for your Snapchat—and that might be ok

A flood of (bad) advertising is coming for your Snapchat—and that might be ok That's all the time it takes to make a Snapchat ad with the company's new  tool released this week.No ad goes live without Snapchat's review (for now), but advertisers now have much more freedom to get weird.

The 'Rock X Siri' mini movie is out, and it's exactly what you thought it'll be

The 'Rock X Siri' mini movie is out, and it's exactly what you thought it'll be Dwayne 'The Rock' Johnson is awesome, and Siri helps him out being even more awesome.That's the gist of Apple's new Siri ad, which features The Rock who goes around the world (off-world, even) and is pretty much the best at everything.