search slide
search slide
pages bottom
Currently Browsing: Results for Tag "advertising"

Advertising about to get a whole lot more targeted with new partnership

Advertising about to get a whole lot more targeted with new partnership Retail marketers using the Swirl platform can now access AccuWeather’s comprehensive data sets to tailor and trigger in-store mobile experiences based on a shopper’s local weather conditions.Utilising Bluetooth, WiFi and Visible Light Communications (VLC), Swirl’s marketing platform can deliver highly-relevant mobile content directly to a shopper’s smartphone based on their precise in-store location.

People are not cool with Katy Perry's Australian ad

People are not cool with Katy Perry's Australian ad Don't mess with the koalas, Katy Perry.The pop star faced criticism for telling her pet dog Nugget "let's go chase some koalas" in an ad for Australian department store chain Myer.

Zenimax is Being Sued Over the Use of "The Wanderer" in Fallout 4 Ads

Zenimax is Being Sued Over the Use of "The Wanderer" in Fallout 4 Ads If you watched any television or internet videos in the months leading up to the launch of Fallout 4, you probably saw the ads for the game featuring the song "The Wanderer.First released in 1961 by Dion DiMucci, the song appeared in a number of trailers for the game.

New Spotify feature seems to miss the entire point of music

New Spotify feature seems to miss the entire point of music It's why Spotify is one of the greatest products of the App Age, and it's also why we have some issues with the service's new "Spotify for Brands" page.Scroll down a bit further, and: "Based on the playlists in your library, we're guessing you like to soundtrack your soufflés.

Ads that portray the stereotype of men being bad at housework will be banned

Ads that portray the stereotype of men being bad at housework will be banned Adverts that perpetuate gender stereotypes — including men failing to undertake simple household tasks — are to be banned under new regulations proposed by industry watchdog the Advertising Standards Agency (ASA).The new regulations put forth by the ASA will crack down on ads that portray activities as specific to one particular gender and ads that mock people for not conforming to gender stereotypes.

This new hologram could make Star Wars chess a reality

This new hologram could make Star Wars chess a reality The holographic chess match played between the droid R2-D2 and Chewbacca in Star Wars: A New Hope could become possible in the near future.Everyone on the team has always been fascinated by holograms, and Star Wars was one of their biggest inspirations.

A flood of (bad) advertising is coming for your Snapchat—and that might be ok

A flood of (bad) advertising is coming for your Snapchat—and that might be ok That's all the time it takes to make a Snapchat ad with the company's new  tool released this week.No ad goes live without Snapchat's review (for now), but advertisers now have much more freedom to get weird.

The 'Rock X Siri' mini movie is out, and it's exactly what you thought it'll be

The 'Rock X Siri' mini movie is out, and it's exactly what you thought it'll be Dwayne 'The Rock' Johnson is awesome, and Siri helps him out being even more awesome.That's the gist of Apple's new Siri ad, which features The Rock who goes around the world (off-world, even) and is pretty much the best at everything.

Forget fake news. Facebook needs to do something about fake ads.

Forget fake news. Facebook needs to do something about fake ads. Perhaps you've seen these Facebook ads, the cryptic, often misleading images and text that sit neatly in the right rail of your desktop Facebook, right next to your newsfeed.Not surprising when you consider that advertising makes up more than 90% of all of Facebook's revenue.

A $99 'subscription' will be the beginning of the end for Twitter

A $99 'subscription' will be the beginning of the end for Twitter This is the Twitter Influencer™, and it's a species as old as Twitter itself.It's hard to imagine a change to Twitter better designed to make me leave the service for good.

Google is launching a built-in ad blocker for Chrome Canary

Google is launching a built-in ad blocker for Chrome Canary The latest version of the Google's experimental mobile browser, Chrome Canary, includes a built-in setting that allows users to block websites from showing ads that the search giant deems to be "intrusive.The new ad blocker is surprisingly the default setting for the latest Chrome build, making it clear that Google is preparing to wage war against bad mobile ads, or at least against third-party ad blocking software that has become popular in the last decade.

Here's how to scam your way into becoming an Instagram influencer

Here's how to scam your way into becoming an Instagram influencer Well, here's one side-hustle you can probably manage while binging all of Netflix's originals: Be an Instagram influencer.California model Alexa Rae (calibeachgirl310) and travel photographer Amanda Smith (wanderingggirl) are two Instagram influencers.

IKEA made a 25-minute ASMR video, and you might find it very soothing

IKEA made a 25-minute ASMR video, and you might find it very soothing IKEA is delving into the world of ASMR.The company released a 25-minute ad touting its dorm room collection on Tuesday, but there's a twist: the clip is also an ASMR wonderland featuring a soft-voiced speaker, rustling sheets and pillows, and lightly clanging clothes hangers.

The ad industry is still hilariously corrupt, report says

The ad industry is still hilariously corrupt, report says Such dealings have long been something of an open secret in the industry, according to the report's author, ANA vice president Bill Duggan.Duggan says the group first began collecting evidence on the production rigging while interviewing various industry professionals for that previous research.

Google is eating the open internet

Google is eating the open internet If it was up to Google, you'd never need to leave its growing internet real estate.com, understands perhaps more than anybody the power of Google's wall-building.