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Currently Browsing: Results for Tag "advertising"

Google Images will now give you fashion suggestions

Google Images will now give you fashion suggestions The company announced a new feature on Thursday that will showcase images of models sporting any given fashion item when users browse the product on their smartphones.The tool, called "Style Ideas," is designed to surface "inspirational lifestyle images and outfits that showcase how the product can be worn in real life," according to a blog post from associate product manager Julia Enthoven.

The 'Fast and Furious' franchise has given Corona $15 million in free advertising just because

The 'Fast and Furious' franchise has given Corona $15 million in free advertising just because Vin Diesel's constant plugging of Corona throughout the Fast and Furious movies can make certain installments feel like extended beer commercials.That's according to a new feature story in The Ringer that examines the franchise's longstanding relationship with the beer brand.

Intel's Crybaby LeBron is here to fake cry his way through the NBA Playoffs

Intel's Crybaby LeBron is here to fake cry his way through the NBA Playoffs The NBA playoffs have begun, so it's time to prepare for the funniest insults to be hurled at your favorite players.But just before the start of the hunt for the championship, Intel released what might be the best LeBron James jab ever: Crybaby LeBron.

Get ready to watch the first-ever 360-degree livestream of a rocket launch

Get ready to watch the first-ever 360-degree livestream of a rocket launch On Tuesday morning, NASA will broadcast its first-ever rocket launch livestream in 360-degree video, providing an unprecedented vantage point that will make viewers feel as if they are standing on the launch pad at Cape Canaveral.The launch of the United Launch Alliance Atlas V rocket—aimed at transporting supplies to the International Space Station—is scheduled for a 30-minute window beginning at 11:11 a.

New 'Perceptual Ad Blocker' may be impossible for websites to defeat

New 'Perceptual Ad Blocker' may be impossible for websites to defeat They call it the “Perceptual Ad Blocker.If you want to take Perceptual Ad Blocker for a spin, you can do so with a Chrome extension.

Kendall Jenner is proving just how meaningless everything she does is

Kendall Jenner is proving just how meaningless everything she does is As foretold by TMZ, Kendall Jenner reemerged from her shame spiral at Coachella to embrace the void.If nothing Kendall Jenner touches has a hint of whatever the essential essence of Kendall Jenner is (in the past, she has claimed that not wearing bras is Her Thing, which, great!

Celebs sent 'reminders' by FTC to disclose when they're paid to shill products on Instagram

Celebs sent 'reminders' by FTC to disclose when they're paid to shill products on Instagram Federal regulators are putting dozens of celebrities on notice over their sponsored Instagram posts.Often, stars get paid for them—and the FTC isn't a fan of not making that clear.

Google, the world's top advertising company, is building an ad blocker for Chrome

Google, the world's top advertising company, is building an ad blocker for Chrome Such a tool seems at odds with the company's primary revenue source, but Google thinks that it could actually deter people from resorting to other blockers in the long run, according to the report.The Interactive Advertising Bureau, an industry trade group of which Google is a member, has likened the cottage industry of ad-blocking companies to "highway robbery," "terrorists," and "inner city crack dealers" on various occasions.

Nigel Barker breaks down the benefits of inclusive marketing in business

Nigel Barker breaks down the benefits of inclusive marketing in business There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was not received by the masses in the way they had hoped (looking at you, Pepsi).However, when executed correctly, inclusive marketing has the potential to make serious impacts for any business of any size.

Instagram bait: Why Starbucks put a unicorn meme on its menu

Instagram bait: Why Starbucks put a unicorn meme on its menu To anyone who hasn't spent time on certain corners of Instagram, Starbucks' latest creation and the viral hype surrounding it might be a bit confusing.It's not the sort of drink that one imagines ordering with words like "Venti" or sipping amidst light jazz.

Shea Moisture apologizes after Twitter slammed its ad: 'We really f-ed this one up'

Shea Moisture apologizes after Twitter slammed its ad: 'We really f-ed this one up' The hair care company Shea Moisture, founded in Harlem in 1991, apologized Monday after a flood of social media backlash over a video spot featuring white women.Please know that our intent was not, & would never be, to disrespect our community,” a candid statement posted to Shea Moisture's Facebook page read.

Heineken shows Pepsi the right way to make a politically charged ad

Heineken shows Pepsi the right way to make a politically charged ad The participants are said to be unaware of the purpose of the test, and they have no knowledge of their political differences, which include views on feminism, transgender rights, and climate change.A loudspeaker then instructs them to watch a video of the other person confessing their political beliefs to a camera.

Facebook accused of targeting 'insecure' children and young people, leaked report shows

Facebook accused of targeting 'insecure' children and young people, leaked report shows 4 million "high schoolers," "tertiary students," and "young Australians and New Zealanders … in the workforce," indicating "moments when young people need a confidence boost.The analysis done by an Australian researcher was intended to help marketers understand how people express themselves on Facebook," said the spokesperson.

Ads will target your emotions and there's nothing you can do about it

Ads will target your emotions and there's nothing you can do about it With everything about consumers now tracked online, it comes as little surprise that emotions have recently popped up as a quiet — and rather creepy — way for advertisers to target you.Over the weekend, The Australian revealed that Facebook's ad targeting tools may be able to prey on teen insecurities.

Facebook is so, so close to 2 billion users

Facebook is so, so close to 2 billion users 94 billion people (so close to the coveted 2 billion and still approaching the 3.From January to March, Facebook pulled in $8 billion in revenue, a 49 percent increase from the year prior.

Snapchat makes it way easier for brands to buy ads

Snapchat makes it way easier for brands to buy ads Prepare to see more brands advertising on Snapchat.The launch of its long-awaited API (application programming interface) last fall let third-party partners sell ads on Snapchat's behalf for the first time, and an update in January gave brands even more control of the process.

Twitter will soon have ads like Snapchat, within Moments

Twitter will soon have ads like Snapchat, within Moments Looks like Snapchat has a new copycat: Twitter.The news app, which earlier this week announced a new slate of live video partnerships, will introduce a new form of advertising within Twitter that seems to be inspired by Snapchat.

Activists target ads at lawmakers who voted to sell your data for targeted ads

Activists target ads at lawmakers who voted to sell your data for targeted ads Members of Congress who voted to sell your web history for advertising are now seeing some personalized ads of their own.Online privacy activists have placed attack billboards in the districts of several lawmakers who pushed through a bill letting internet providers pawn off their customers' browsing data.

Kraft ad teaches moms how to swear in front of their 'monkey-flunking' kids

Kraft ad teaches moms how to swear in front of their 'monkey-flunking' kids Kraft is marking the holiday with a foul-mouthed new commercial in which real-life swearing expert Melissa Mohr offers up some creative, kid-friendly alternatives to curse words.The premise is rooted in market research that found that nearly three quarters of moms admit to having dropped the F-bomb in front of their kids.

Advertising about to get a whole lot more targeted with new partnership

Advertising about to get a whole lot more targeted with new partnership Retail marketers using the Swirl platform can now access AccuWeather’s comprehensive data sets to tailor and trigger in-store mobile experiences based on a shopper’s local weather conditions.Utilising Bluetooth, WiFi and Visible Light Communications (VLC), Swirl’s marketing platform can deliver highly-relevant mobile content directly to a shopper’s smartphone based on their precise in-store location.