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Currently Browsing: Results for Tag "Nielsen"

Nielsen: eSports audience is 81 per cent male

Nielsen: eSports audience is 81 per cent male Though eSports is one of the fastest growing markets in the games business, new research from Nielsen indicates that, in terms of audience demographics, it's something of a throwback.Nielsen's 360� Gaming Report laid out some relatively familiar observations about the composition of the increasingly diverse audience for games: 49 per cent of mobile/tablet gamers and 35 per cent of 8th generation console players are female, both of which defy the common perception of gamers from the industry's past.

Snapchat's pitch to media: We'll make fickle millennials your loyal fans

Snapchat's pitch to media: We'll make fickle millennials your loyal fans New data shows that Snapchat's claims could be true, though the situation opens up a traditionally thorny issue for marketers around causation and correlation.Channels without a Snapchat saw a 5 percent decline in "reach" — which is something like average monthly viewers.

Nielsen is bringing its data and analysis expertise to esports

Nielsen is bringing its data and analysis expertise to esports It's a much-needed service for a field of entertainment that is still finding its legs on the internet and television.Nielsen Esports will provide "sponsorship valuation, fan insights, custom industry research, and consulting services" based on data it gathers from esports events and esports communities (just like it does with television shows).