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Currently Browsing: Results for Tag "Nielsen"

Nielsen: eSports audience is 81 per cent male

Nielsen: eSports audience is 81 per cent male Though eSports is one of the fastest growing markets in the games business, new research from Nielsen indicates that, in terms of audience demographics, it's something of a throwback.Nielsen's 360� Gaming Report laid out some relatively familiar observations about the composition of the increasingly diverse audience for games: 49 per cent of mobile/tablet gamers and 35 per cent of 8th generation console players are female, both of which defy the common perception of gamers from the industry's past.