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Currently Browsing: Results for Tag "Heineken"

Heineken launches exclusive rewards app for Kiwis

Heineken launches exclusive rewards app for Kiwis The Heineken LIVE apps uses iBeacons (Bluetooth) with smartphone GPS to give on-the-spot recognition to app users who have been out-and-about in their city, rewarding them with surprise experiences.The more users get out and explore their city, the more they interact with iBeacons recognised by the app, and the more offers, rewards and experiences they may unlock.

Heineken shows Pepsi the right way to make a politically charged ad

Heineken shows Pepsi the right way to make a politically charged ad The participants are said to be unaware of the purpose of the test, and they have no knowledge of their political differences, which include views on feminism, transgender rights, and climate change.A loudspeaker then instructs them to watch a video of the other person confessing their political beliefs to a camera.