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Windows 10 usage helps propel positive search advertising revenue, up 18% for FY16 Q3

Revenue from its More Personal Computing division increased 1% in FY16 Q3 due largely to search advertising. Gross margin dollars increased 2% (up 6% CC) due to search and Surface (which had a significant impact on the quarterly reports).

Even with the increase of 18%, we can see a pattern trickling down from last fiscal year’s reports. We’ll be keeping an eye on things going forward to see if Microsoft can continue growing in the lucrative search advertising business.

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