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Amazon launches 'launchpad' for start ups

Amazon has announced Amazon Launchpad, a new program that allows startups to launch, market, and distribute their products to Amazon customers across the globe.

The new feature offers custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfilment network.

Jim Adkins, Vice President of Amazon, says, “As the pace of innovation continues to increase within the startup community, we want to help customers discover these unique products and learn the inspiration behind them. We also know from talking to startups that bringing a new product to market successfully can be just as challenging as building it.”

Amazon is hopeful that the new feature will allow startups to launch their products, by using Amazon’s retail expertise and infrastructure to create awareness and drive sales.

“Amazon Launchpad gives customers access to a dedicated storefront featuring a variety of innovative new products from emerging brands. For startups, we handle inventory management, order fulfilment, customer service, and more, allowing them to focus their efforts on the innovation that results in more cool products,” says Adkins.

Amazon Launchpad expects to help startups build their businesses by helping them with brand development, customer outreach and global expansion. The merchandised placements, personalised recommendations and participation in the Amazon Vine customer reviews program give products from startups added visibility. For startups that are ready to reach customers outside the U.S., Amazon Launchpad can help them expand globally with cost-effective supply chain solutions and marketing programs. 

Inventor and Founder of Fenugreen FreshPaper, Kavita Shukla says, “I am an accidental entrepreneur – I never dreamed that FreshPaper, which started as my middle school science project, would one day be in the hands of farmers and families across the globe. But my unlikely story is only possible because of visionary partners like Amazon who believe in our product’s potential to change the way the world eats."

Amazon is working with more than 25 venture capital firms, startup accelerators and crowd-funding platforms to bring startups into the Amazon Launchpad program with products ranging from Electronics to Kitchen to Beauty items.

“By throwing their considerable weight behind ideas like FreshPaper, Amazon is using its technology and reach to make innovation accessible to all," says Shukla. 

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