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HTC launches the HTC Desire 628 in partnership with JB HI-FI

HTC, a global leader in mobile innovation and design, has announced the launch of the new HTC Desire 628, which they state raises the bar for mid-range smartphones. Launched as an unlocked smartphone in partnership with JB HI-FI, the HTC Desire 628 delivers more of what consumers love, setting a new standard in the mid-range category.

Ben Hodgson, Country Manager of HTC Australia and New Zealand says, "Desire 628 strikes the perfect balance between style and functionality with its stunning HD display and unique dual colour design. With consumers seeking a full range of smartphones at a variety of price points, the HTC Desire 628 delivers extraordinary value for consumers seeking a powerful proposition at an affordable price."

The HTC Desire 628 has a 5" super LCD 2 display and a 720p HD display, allowing for consumers to enjoy movies, photos, games and online content. 

Gary Siewert, GM of Marketing, JB HI-FI says, "We have been selling HTC smartphones for many years and HTC is a trusted brand for both our staff and customers. HTC products are consistently innovative and of outstanding quality. With the launch of the HTC Desire 628, JB HI-FI is proud to stock the largest range of HTC smartphones of any retailer in Australia."

Design-wise, the HTC Desire 628 breaks the mold, going dual colour in style with its vibrant, high-contrast colour combination. This is brilliantly coupled with a full glass front that blends seamlessly into the side frame for a clean and crisp look.
Smartphones have become an essential tool for consumers who love listening to music, making sound quality one of the most critical features.  As a result, the HTC Desire 628 allows for users to simply push play while wearing earphones and they'll be able to hear how the unique HTC BoomSound Profile enhances every sound and takes music, movies and games to the next level with clear vocals, deep bass and fine audio detail.

To help consumers capture their favourite moments, the HTC Desire features a 13 MP main camera that takes high-resolution photos, while capturing detailed 1080p video at 30 fps. The f/2.0 aperture and BSI sensor let you take better pictures in low light, while the built-in Photo Editor provides the tools to realise your photo’s true potential.
The HTC Desire 628 also sports a high quality 5MP selfie camera that helps you look great on the go, with Voice Selfie and Live Makeup – features that let you look sensational. In addition, the HTC Desire 628 allows you to customise everything from wallpapers, icons, fonts and ringtones to suit your style.  There are hundreds of awesome themes to choose from and you can even create your own themes using your favourite photos.
Consumers can now purchase the new HTC Desire 628 outright from JB HI-FI either in store or online at

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