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Why enhanced video will prove to be much more than a gimmick

In October last year, we predicted that the world was about to enter a new era of user-generated media, where innovation would centre on two key areas: capturing and sharing. But a third area of innovation is set to rise and rise in importance, especially for video. This is the ability to enhance content.

Innovation in enhanced video will be driven by advancements in some of the hottest – and most challenging – areas of technologies today. Developments will include “computer vision” to recognise what a camera is capturing; artificial intelligence to understand what captured video represents; and increasing mobile and cloud-computing power to enhance the output in real time. The most important practical applications of enhanced video can be summed up by the following three “Ss:”

Offering the ability to enhance video will bring the following business benefits:

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