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J.R. Smith reality show Kickstarter launched in the middle of NBA Finals

While most of the players on both the Golden State Warriors and Cleveland Cavaliers are solidly focused on tonight's Game 2 of the NBA Finals, it looks like J.R. Smith may be busy with a new reality show.

A just-launched Kickstarter that purports to be by Team Swish, Smith's organization, is seeking funds for a new reality show about Smith and his exploits as he plays for the Cavaliers. 

The campaign was created by David Fields and its aim is to bring a "scripted reality show, starring J.R. Smith of the Cleveland Cavaliers, his family, and bodyguard Boom" to the Team Swish website where it will air for free. The page features what seems to be a trailer for the pilot. 

Mashable reached out to the campaign via Kickstarter to confirm that the campaign was sanctioned by Smith and was told that the campaign "Of course, wouldn't have been posted ... without proper authorization." 

Mashable also reached out to Smith and his representatives via Team Swish to confirm the campaign. 

Smith hasn't posted anything about the campaign on any of his social media accounts and the details on the page claim that many of the events intended to be shot, like Smith's planned wedding, will occur after the Finals, so, despite the curious timing, it at least appears that Smith isn't distracted with the campaign during the Finals. That said, there are plenty of mentions about the ongoing Finals on the campaign page as the producers of the project appear hopeful that they can capitalize on the games. 

According to the Kickstarter page, the pilot episode has already been completed and will soon be posted to Smith's website. The campaign, which is seeking $450,000, runs through August 4, 2016 and, so far, only has one backer. 

Smith has had a bit of a tumultuous career, marked by controversy and injuries. In 2009, he was sentenced to 90 days in jail for causing a 2007 car crash that killed a friend. He's also known for being one of the NBA players to play in China during the 2011-2012 NBA strike and was fined by the NBA for repeatedly trying to untie opponents' shoes. 

Many of the rewards for the campaign's backers include Smith and Team Swish merchandise, ranging from signed letters, to signed jerseys and even roles on the show itself. 

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