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YouTube wants you to share videos with friends in new chat feature

YouTube is launching a new messenger service for its platform to boost video sharing even more.

The Google-owned video giant confirmed to Mashable that it is releasing "native sharing" to a small percentage of YouTube users beginning Wednesday.

Using YouTube's mobile app, select users will be able to chat about and share videos in message threads. 

The addition positions YouTube to face off against Snapchat and Facebook, both of which have upped their in-app messaging offerings in the last year.

The first crop of users to check out the new feature can invite their friends to conversations, according to Wired, which first reported about the new service. The conversations will show up in a tab on YouTube's mobile app. 

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