search slide
search slide
pages bottom

Instagram is testing analytics for businesses, too

Last week, we spotted an early test of Instagram's new profiles for business users. 

Now, it looks like Instagram is also starting to test analytics features for businesses. New screenshots show the photo sharing app is working on a set of fairly advanced analytics features that allow users to learn more about who is engaging with their posts.

The screenshots, once again posted by Later.com, show detailed analytics similar to what Page managers might find on Facebook.

Unlike the current app, which tells you nothing about your followers other than their user names, Instagram's analytics show a detailed analysis of who your followers are. You can see how they break down by age range, location and "the average time your followers are on Instagram on a typical day," according to Later.

And when it comes to your own posts, you can also look at impressions — a valuable metric to marketers and social media managers. Adding impressions into the mix will allow businesses to get a better idea of how many people are viewing their posts, rather than relying on likes and comments alone.

You can also sort your posts by impressions to see which ones rank the highest.

If you want to drill down into a particular post, you can see stats around an individual post's reach and engagement.

It's not clear when the company plans to launch these features more broadly. Instagram confirmed last week that it was testing the new business profiles, but didn't say when they would widen the user pool. But, we'd be surprised if these new analytics features didn't launch with — or soon after — the business profiles. 

Have something to add to this story? Share it in the comments.

Leave a Reply

Captcha image