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Snapchat adds 'Purple Rain' geofilter to honor Prince

That didn’t take long. Soon after news broke that Prince died at the age of 57 on Thursday, Snapchat rolled out a “Purple Rain”-inspired geofilter to honor the legendary artist.

Snapchat users can now add a filter with an image of purple rain drops on top of photos taken within the popular social app. Unlike lenses that scan your face to add, say, dog ears or laser eyes to pictures, geofilters are added after a photo is taken by swiping left.

The move comes after the “Purple Rain” singer died at his private studio compound after battling the flu for several weeks. The official cause of death is not yet known.

In addition to the Snapchat geofilter, the app has a “We Love Prince” story that users can contribute to throughout the day.

Snapchat’s efforts follow yesterday’s controversial Bob Marley lens to celebrate April 20, known as 420 (or a holiday for those who enjoy marijuana). While the filter added a signature Bob Marley hat and dreadlocks, it also made the user’s skin tone darker — a feature many called “digital blackface.”

Tags: tech

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