YouTube is changing its Content ID dispute process in favor of creators, allowing them to earn revenue even when fighting copyright claims. The move should creators who clash with copyright holders, like game publishers, and face a loss in revenue while they argue their case.
"We're developing a new solution that will allow videos to earn revenue while a Content ID claim is being disputed. Here's how it will work: when both a creator and someone making a claim choose to monetize a video, we will continue to run ads on that video and hold the resulting revenue separately. Once the Content ID claim or dispute is resolved, we'll pay out that revenue to the appropriate party," said David Rosenstein, YouTube's Content ID Group Product Manager.
"We strongly believe in fair use and believe that this improvement to Content ID will make a real difference. In addition to our work on the Content ID dispute process, we're also paying close attention to creators' concerns about copyright claims on videos they believe may be fair use."
He also revealed that Content ID claims are disputed less than 1 percent of the time.